Do you feel like you’re always behind social media trends? Are you switching between Facebook Messenger, Viber, WhatsApp, Line, and, now, TikTok? Have you seen TikTok ads on your phone, but you don’t quite know what it is?
Well, we’ve got you covered. Let’s dig into the differences between Facebook vs. TikTok, and which of these social media giants you should favor.
Content Differences
The Facebook app and TikTok app offers different experiences for content creators.
Facebook allows brands to post regular updates about their products, services, and other news. They can also post videos, pictures, and live streams. This encourages users to visit their pages and get the latest updates from their favorite brands.
TikTok is all about creating short videos with music and effects. The platform is more focused on providing entertainment and creative content. This encourages users to express themselves. They can develop relationships with others, and even get inspiration for their creative works.
Social Media Usage
When it comes to social media usage, the differences between Facebook and TikTok are quite clear. Facebook remains the world’s largest social network with over 2 billion active users. But TikTok has emerged as a key challenger in recent years with over 1.7 billion users already since its creation.
Age and Demographic Audiences
Facebook users are generally older, with 86% of people aged 18-29 and 77% of people in the 30-49 age group being active on the platform. TikTok users tend to be younger, with 67.28% being Gen Z and 30% being Millennials.
Demographically, Facebook’s users are more diverse, with 41% from the U.S., 24% from Asia, and 20% from Europe. TikTok is more narrow and focused, mostly comprised of 66% from the U.S. and Canada.
TikTok Marketing Strategies vs. Facebook Advertising
When it comes to advertising, Facebook is a great choice because they offer successful targeting options. You are sure that you can use it to reach the right audience.
TikTok marketing is the same. Although, the targeting options are more focused on interests and demographics than location.
In the end, marketers should consider the cost. With Facebook ads, you pay for impressions, while in TikTok, you pay for engagement. The cost of each platform depends on the type of campaign you have in mind. This is the case whether you want to earn Facebook engagements or buy TikTok views to boost your content.
Facebook vs. TikTok: Pros and Cons
Facebook has been around since 2004 and is one of the most popular social networking websites to date. TikTok is a much newer platform that started in 2016.
Compared to Facebook, TikTok offers a variety of unique features. It has features like Duets, which allow users to make collaborative video responses.
In terms of privacy, Facebook has more secure settings than TikTok. TikTok is known to share user data with third-party advertisers.
When it comes to advertising, Facebook has a much more mature system, making it a better option for businesses. TikTok is more popular among influencers. While they share some similar features, they serve different purposes.
Choose the Apps You Use According to Your Needs
While both platforms have unique advantages, Facebook and TikTok have distinct differences. They have different user bases, content, and capabilities.
As a user, you should be aware of the differences before using either platform so read this Facebook vs. Tiktok guide carefully. Once you get used to their functions, you can mix and match them for a better social media experience.
So try them out and see which works best for you!
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